BKT RAMADHAN FEST 2026 (CAMPAIGN)
Created comprehensive visual direction for BKT Sneakers' Ramadhan Fest campaig a two-month promotional event designed to drive in-store purchases through an engaging raffle-based reward system. Developed cohesive social media content, promotional banners, and campaign materials that maintained strong brand visibility throughout the event period. The visual strategy balanced festive messaging with BKT's bold brand identity.
Tools
BKT Ramadhan Fest is a two-month promotional event designed to drive in-store purchases and increase customer engagement. The campaign required a cohesive visual direction across all touchpoints. Challenge: Create an eye-catching, Islamic-inspired visual identity that celebrates Ramadhan while maintaining BKT Sneakers' bold brand personality. The visual approach combined traditional Islamic architectural elements (golden arches) with contemporary motorcycle imagery. Each post featured: - Bold golden frame with arch design - High-contrast photography showcasing BKT sneakers - Dynamic typography using cursive and modern fonts - Layered composition mixing cultural and lifestyle elements - Consistent color palette: Gold, Dark tones, and accent colors Result: A distinctive visual language that stands out on Instagram while respecting Ramadhan's spiritual significance.
Campaign Duration: February 19 - April 30, 2026 The campaign rolled out in phases: 1. Teaser posts introducing the Ramadhan Fest concept 2. Main event announcements with store locations and dates 3. Promotional content highlighting prizes and vouchers 4. Engagement posts (camel, bikes, lifestyle moments) 5. Final push with grand prize announcements Each post was strategically timed for maximum Instagram reach and customer participation.
