LAGI RICE - SUSHI MENU PROJECT

The first menu design direction for Lagi Rice sushi restaurant utilized full cartoon and vector illustration style to create a playful, approachable brand aesthetic. The design features hand-drawn style sushi mascot characters (cute sushi roll and soy sauce bottle with personality), bold retro-inspired typography with "NEW MENU" headline, organized sushi roll categories with detailed descriptions in Indonesian, red and cream checkerboard border pattern establishing nostalgic diner aesthetic, whimsical illustrations throughout, and clear pricing in Indonesian Rupiah. The vector-based approach provides versatility for digital and print applications, maintains consistent brand voice through illustration style, and creates memorable visual identity that differentiates from traditional sushi restaurant menus.

The premium menu design utilized a three-step production process: raw product photography was input into ChatGPT's image generation to create enhanced, idealized versions with perfect plating and lighting. Images were then upscaled 4x using upscaling technology to achieve sharper, higher resolution detail. Finally, all images were professionally retouched in Photoshop with color grading, contrast enhancement, and refinement for magazine-quality product photography. This hybrid approach created photorealistic yet perfected product visualization showcasing sushi offerings with stunning visual appeal that justifies premium pricing, while maintaining brand consistency through warm cream backgrounds and Japanese decorative elements.